Growth through design Smallfry Design partners with mid to large brands to accelerate growth through end-to-end product design services, presenting a potential for cross-sell on strategy, research, design, and engineering offerings to expand existing client engagements.

Healthcare and diagnostics Recent collaborations with Perrigo and Cytecom indicate strength in healthcare, diagnostics, and consumer health hardware, suggesting opportunities to pursue similar clients in medical devices, OTC health products, and patient-facing solutions.

Retail innovation With recent partnerships involving Marks & Spencer to revitalize merchandise through innovative approaches, there is potential to target large retailers and consumer brands seeking design-led transformation and faster time-to-market.

Device and hardware focus Previous work on devices like the UV Toothbrush Steriliser Clip and Motion-PLC demonstrates capability in hardware-enabled product experiences, offering a path to engage hardware startups and established manufacturers building connected devices.

Small, versatile team A compact team with broad capabilities and a demonstrated track record across strategy, research, design, and engineering can be positioned as an agile partner for time-sensitive projects, enabling upsell on rapid, end-to-end engagements.