Expanding Digital Presence Smart + Strong has demonstrated active digital growth through the launch of new online platforms such as infectedandaffected.com and HepMag.com, along with Spanish-language forums. This indicates an ongoing investment in digital engagement tools which presents potential sales opportunities in advertising, content management, and platform hosting services.

Focus on Health Communities With a strong emphasis on community-focused health content related to HIV, cancer, and hepatitis, the company caters to a highly targeted health audience. Sales prospects include targeted advertising, sponsored content, and partnerships with healthcare organizations seeking to directly reach health-conscious consumers.

Technological Infrastructure Utilizing major cloud and security services like AWS and Cloudflare, along with analytics tools such as Google Tag Manager, Smart + Strong has a robust technological infrastructure. This creates opportunities for offering advanced analytics, cloud solutions, or security enhancements to optimize their digital publishing operations.

Moderate Revenue Scale With reported revenues between 10 million and 25 million dollars and a relatively small team of up to 50 employees, the company is positioned at a growth stage where sales of scaled content solutions, advertising packages, or subscription models could drive further revenue expansion.

Leadership and Content Strategy Recent hires of key editorial personnel and leadership indicate a focus on expanding authoritative health content and community engagement. Opportunities exist to collaborate on content sponsorships, native advertising, or specialized health campaigns aligned with their editorial priorities.