Strategic alliances Leverage Smarter Surfaces ongoing distribution and private label partnerships to target office furniture dealers, AV integrators, and facilities management firms that serve large corporate and education clients, unlocking channel-based sales growth.

Large-market credibility Highlight adoption by global brands (NHS, Google, Nike, Microsoft, Coca-Cola, NASA) to enterprise buyers and procurement teams seeking scalable, certified, and high-performance collaborative surfaces for new builds and campus refurbishments.

Industry-leading innovation Position the R&D driven product roadmap (projection screen paint, ambient light rejecting screens) to capture demand in classrooms, training centers, and meeting spaces undergoing digital transformation and hybrid work updates.

Sustainability edge Emphasize independent certifications (Fire, VOC, LEED, M1) to attract sustainability-focused customers and incentive programs for green building projects and corporate ESG initiatives.

Expansion opportunities Target sectors expanding workplace and education investments, such as museums, galleries, and public institutions (e.g., EPIC Ireland partnership) to provide seamless large-area projection and collaboration surfaces, including private label options for regional partners.