Regional Focus Growth SmartHomeSecurity’s operations are concentrated in North Carolina, presenting an opportunity to expand coverage and service offerings within the state, targeting local businesses and residents seeking reliable security solutions.

Integration Technologies With a tech stack including AWS, PWA, and other web technologies, SmartHomeSecurity emphasizes modern, scalable solutions—potential for upselling advanced automation and cloud-based security systems to improve customer experience.

Market Positioning Competing against well-established firms like ADT and SimpliSafe, SmartHomeSecurity can leverage its authorized dealer status and local presence to attract customers looking for personalized service and regional expertise.

Service Expansion The company’s focus on CCTV and automation creates opportunities to cross-sell integrated security packages and upgrade existing installations with the latest smart home technology to meet increasing consumer demand.

Small-to-Mid Market Targeting With 51-200 employees and specialization in home and business security solutions, SmartHomeSecurity can target small to midsize enterprises and local homeowners seeking tailored, cost-effective security options, differentiating from larger, corporate providers.