Insights

Global Reach Smartify serves museums, cultural institutions, and zoos with a focus on accessibility for a worldwide audience, suggesting sales opportunities with international venues and multi-site cultural organizations seeking scalable visitor engagement solutions.

Recent Partnerships Active collaboration with venues like Colicci and the Horniman Museum indicates a track record of integrating web-based AR trails and digital visitor engagement tools, signaling upsell potential for other museums and nature/cultural attractions seeking immersive experiences.

Funding Momentum Recent investments and funding rounds, including about €1.8M and £1.5M raises, imply a growth trajectory and appetite for expanding product capabilities, making early-stage or expanding cultural institutions receptive to scalable engagement platforms.

Digital Experience Portfolio features web-based AR trails, PWAs, and analytics tooling, suggesting opportunities with venues prioritizing digital visitor experiences, accessibility, and data-driven insights to optimize attendance and funding.

Low Revenue Band Current revenue is in the $0–1M range with a modest funding base, indicating a target for cost-effective, higher-ROI solutions and phased upsell motions to mid-sized cultural networks seeking affordable digital transformation.

Similar companies to Smartify

Smartify Tech Stack

Smartify uses 8 technology products and services including Atlassian, Lenis, PWA, and more. Explore Smartify's tech stack below.

  • Atlassian
    Application Development & Management
  • Lenis
    Javascript Libraries
  • PWA
    Miscellaneous
  • Astro
    Page Builders
  • Node.js
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Pinterest
    Visual And User Generated Content Marketing
  • Cloudflare Insights
    Web Analytics

Media & News

Smartify's Email Address Formats

Smartify uses at least 1 format(s):
Smartify Email FormatsExamplePercentage
First@smartify.orgJohn@smartify.org
95%
FLast@smartify.orgJDoe@smartify.org
5%

Frequently Asked Questions

What is Smartify's official website and social media links?

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Smartify's official website is smartify.org and has social profiles on LinkedInCrunchbase.

How much revenue does Smartify generate?

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As of July 2026, Smartify's annual revenue is estimated to be <$1M.

What is Smartify's NAICS code?

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Smartify's NAICS code is 712 - Museums, Historical Sites, and Similar Institutions.

How many employees does Smartify have currently?

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As of July 2026, Smartify has approximately 37 employees across 3 continents, including EuropeNorth AmericaSouth America. Key team members include Cto: D. V.Head Of Marketing: M. J.Head Of Global Partnerships: C. B.. Explore Smartify's employee directory with LeadIQ.

What industry does Smartify belong to?

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Smartify operates in the Museums, Historical Sites, and Zoos industry.

What technology does Smartify use?

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Smartify's tech stack includes AtlassianLenisPWAAstroNode.jsGoogle Tag ManagerPinterestCloudflare Insights.

What is Smartify's email format?

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Smartify's email format typically follows the pattern of First@smartify.org. Find more Smartify email formats with LeadIQ.

How much funding has Smartify raised to date?

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As of July 2026, Smartify has raised $3.5M in funding. The last funding round occurred on Jan 29, 2025 for $1.9M.

When was Smartify founded?

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Smartify was founded in 2015.
Smartify logo

Smartify

Museums, Historical Sites, and ZoosEngland, United Kingdom11-50 Employees

Smartify operates in the museums, historical sites, and zoos sector, providing technology-driven solutions to cultural institutions. Based in Kings Cross, London, United Kingdom, the company has 11-50 employees and serves a global audience via its platform. It offers tools to engage visitors and enhance experiences inside and outside galleries, with aims to inspire, educate, and entertain while strengthening the financial resilience of cultural organisations. The company has pursued partnerships with cultural institutions and attractions, including a web-based AR trail development with Horniman Museum and Gardens (2025) and a collaboration with Colicci (2026), and it launched a museum marketplace in 2021. It has raised around $1.9 million in funding.

Section iconCompany Overview

NAICS Code
712 - Museums, Historical Sites, and Similar Institutions
Founded
2015
Employees
11-50

Section iconFunding & Financials

  • $3.5M

    Smartify has raised a total of $3.5M of funding over 7 rounds. Their latest funding round was raised on Jan 29, 2025 in the amount of $1.9Mas a series_unknown.

  • <$1M

    Smartify's revenue is estimated to be in the range of <$1M

Section iconFunding & Financials

  • $3.5M

    Smartify has raised a total of $3.5M of funding over 7 rounds. Their latest funding round was raised on Jan 29, 2025 in the amount of $1.9Mas a series_unknown.

  • <$1M

    Smartify's revenue is estimated to be in the range of <$1M

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