Insights

Strategic Partnerships Smartify already collaborates with Horniman Museum and Gardens and Colicci, with additional collaborations in the pipeline. There is an opportunity to expand with more museums and attractions by offering co branded AR trails, content licensing, and white label digital engagement solutions.

Global Audience Reach The platform targets a global audience, creating a sales opportunity to offer localization and multi language support, regional hosting options, and partnerships with international cultural networks to scale adoption.

Immersive Tech Capabilities With web based AR trails and 3D content capabilities, Smartify can upsell customizable immersive experiences for galleries, gardens, and zoos, including branded AR guides, interactive exhibits, and cross venue storytelling.

Growth Funding Signals Recent funding and growth momentum suggest potential for enterprise style deals, long term engagements, and professional services add ons such as implementation, training, and ongoing support to maximize visitor engagement ROI.

Data and Analytics Existing analytics stack enables data driven sales pitches by offering advanced analytics dashboards, KPI tracking, and performance optimization to prove value and justify expansion into additional venues or features.

Similar companies to Smartify

Smartify Tech Stack

Smartify uses 8 technology products and services including Atlassian, Lenis, Framer Sites, and more. Explore Smartify's tech stack below.

  • Atlassian
    Application Development & Management
  • Lenis
    Javascript Libraries
  • Framer Sites
    Page Builders
  • three.js
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Pinterest
    Visual And User Generated Content Marketing
  • HTTP/3
    Web & Portal Technology
  • Google Analytics
    Web Analytics

Media & News

Smartify's Email Address Formats

Smartify uses at least 1 format(s):
Smartify Email FormatsExamplePercentage
First@smartify.orgJohn@smartify.org
95%
FLast@smartify.orgJDoe@smartify.org
5%

Frequently Asked Questions

Where is Smartify's headquarters located?

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Smartify's main headquarters is located at Kings Cross London, England United Kingdom. The company has employees across 4 continents, including EuropeNorth AmericaSouth America.

What is Smartify's official website and social media links?

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Smartify's official website is smartify.org and has social profiles on LinkedInCrunchbase.

What is Smartify's NAICS code?

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Smartify's NAICS code is 712 - Museums, Historical Sites, and Similar Institutions.

How many employees does Smartify have currently?

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As of June 2026, Smartify has approximately 37 employees across 4 continents, including EuropeNorth AmericaSouth America. Key team members include Cto: D. V.Head Of Marketing: M. J.Head Of Global Partnerships: C. B.. Explore Smartify's employee directory with LeadIQ.

What industry does Smartify belong to?

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Smartify operates in the Museums, Historical Sites, and Zoos industry.

What technology does Smartify use?

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Smartify's tech stack includes AtlassianLenisFramer Sitesthree.jsGoogle Tag ManagerPinterestHTTP/3Google Analytics.

What is Smartify's email format?

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Smartify's email format typically follows the pattern of First@smartify.org. Find more Smartify email formats with LeadIQ.

How much funding has Smartify raised to date?

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As of June 2026, Smartify has raised $1.9M in funding. The last funding round occurred on Jan 29, 2025 for $1.9M.

When was Smartify founded?

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Smartify was founded in 2015.

Smartify

Museums, Historical Sites, and ZoosEngland, United Kingdom11-50 Employees

Smartify operates in the museums, historical sites, and zoos sector, providing technology-driven solutions to cultural institutions. Based in Kings Cross, London, United Kingdom, the company has 11-50 employees and serves a global audience via its platform. It offers tools to engage visitors and enhance experiences inside and outside galleries, with aims to inspire, educate, and entertain while strengthening the financial resilience of cultural organisations. The company has pursued partnerships with cultural institutions and attractions, including a web-based AR trail development with Horniman Museum and Gardens (2025) and a collaboration with Colicci (2026), and it launched a museum marketplace in 2021. It has raised around $1.9 million in funding.

Section iconCompany Overview

Headquarters
Kings Cross London, England United Kingdom
NAICS Code
712 - Museums, Historical Sites, and Similar Institutions
Founded
2015
Employees
11-50

Section iconFunding & Financials

  • $1.9M

    Smartify has raised a total of $1.9M of funding over 7 rounds. Their latest funding round was raised on Jan 29, 2025 in the amount of $1.9M.

  • $1M

    Smartify's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1.9M

    Smartify has raised a total of $1.9M of funding over 7 rounds. Their latest funding round was raised on Jan 29, 2025 in the amount of $1.9M.

  • $1M

    Smartify's revenue is estimated to be in the range of $1M

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