Smartshake

Wellness and Fitness ServicesVästmanland, Sweden11-50 Employees

Smartshake is a wellness and fitness services company based in Västerås, in the Västmanland region of Sweden. Since 2009, it has produced leak-proof, non-toxic containers designed to carry and prepare protein powders and shakes, evolving to serve a broader lifestyle audience that includes users who repurpose the products as lunch boxes, water bottles, snack boxes, or coffee cups for an active lifestyle. The company targets athletes and gym-goers, addressing the need for versatile, portable solutions that support daily routines beyond workouts. Over time, its product range has expanded beyond shaker cups to function as practical accessories for various occasions, reflecting a shift from gym-specific use to broader everyday utility within the wellness space. Smartshake operates within the wellness and fitness services industry and positions itself as a practical, adaptable brand for active individuals seeking multi-use, portable containers. The organization is supported by a workforce spanning multiple roles and maintains an online presence at its website while continuing to develop its offerings through ongoing research and innovation.

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