Strategic partnerships Opportunities to expand collaboration with health networks and clinics through referral agreements or joint programs, leveraging SmartShape’s proven weight loss solutions and multi-disciplinary care model.

Market positioning Position SmartShape as a trusted provider for medically supervised obesity treatment in Canada, highlighting the 6,000+ procedures and long-standing partnership with Clearpoint Health Network to attract patients seeking credible care.

Digital growth Leverage existing tech stack and online marketing assets to scale patient acquisition through targeted campaigns, landing page optimization, and data-driven attribution across Google Ads, Unbounce, and analytics tools.

Expansion potential Identify growth by expanding services to new Canadian regions, increasing capacity with strategic hires or partnerships, and offering bundled nutritional and coaching programs to elevate patient outcomes.

Revenue optimization Explore high-value service offerings (follow-up coaching, maintenance programs, and post-surgical support) to drive recurring revenue, while differentiating from competitors with measurable health outcomes.