Insights

Global Reach Leverage Smartwares Group's presence across Europe and beyond to unlock new retail and distribution partnerships in markets where the company already operates, as well as in high-potential regions.

Brand Portfolio With a multi-brand lineup spanning Tristar, Princess, Campart, Smartwares, Topcom and Byron, there are ample cross-sell opportunities, bundled offers, and potential private-label deals for retailers and marketplaces.

Value Chain Advantage Strong control of the value chain and economies of scale enable attractive pricing, reliable supply, and consistent margin opportunities for channel partners and large-volume orders.

Market Fit Focus on affordable, well-designed appliances that quickly translate global trends; ideal for retailers seeking fast-turn products with compelling price points and repeat purchase potential.

Smart Home Growth Strategic focus on smart safety, lighting and home appliances positions the company to collaborate with retailers, installers, and DIY channels targeting the expanding smart home and energy-efficient product categories.

Smartwares Group Tech Stack

Smartwares Group uses 8 technology products and services including Adobe Illustrator, Open Graph, AFAS, and more. Explore Smartwares Group's tech stack below.

  • Adobe Illustrator
    Cad & Graphics
  • Open Graph
    Content Management System
  • AFAS
    Enterprise Resource Planning
  • X-XSS-Protection
    Security
  • reCAPTCHA
    Security
  • Plesk
    Web Hosting
  • Contact Form 7
    Web Platform Extensions
  • AddToAny
    Widgets

Media & News

Smartwares Group's Email Address Formats

Smartwares Group uses at least 1 format(s):
Smartwares Group Email FormatsExamplePercentage
First.Last@smartwaresgroup.comJohn.Doe@smartwaresgroup.com
77%
First.Middle.Last@smartwaresgroup.comJohn.Michael.Doe@smartwaresgroup.com
12%
FirstL@smartwaresgroup.comJohnD@smartwaresgroup.com
8%
First.Middle@smartwaresgroup.comJohn.Michael@smartwaresgroup.com
3%

Frequently Asked Questions

Where is Smartwares Group's headquarters located?

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Smartwares Group's main headquarters is located at 65 Swaardvenstraat Tilburg, North Brabant Netherlands. The company has employees across 3 continents, including EuropeAsiaNorth America.

What is Smartwares Group's official website and social media links?

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Smartwares Group's official website is smartwaresgroup.com and has social profiles on LinkedIn.

What is Smartwares Group's SIC code NAICS code?

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Smartwares Group's SIC code is 5961 - Catalog and Mail-Order Houses NAICS code is 443 - Electronics and Appliance Stores.

How many employees does Smartwares Group have currently?

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As of June 2026, Smartwares Group has approximately 246 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Ceo: E. R.Chief Executive Officer: S. C.Cfo: I. A.. Explore Smartwares Group's employee directory with LeadIQ.

What industry does Smartwares Group belong to?

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Smartwares Group operates in the Retail Appliances, Electrical, and Electronic Equipment industry.

What technology does Smartwares Group use?

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Smartwares Group's tech stack includes Adobe IllustratorOpen GraphAFASX-XSS-ProtectionreCAPTCHAPleskContact Form 7AddToAny.

What is Smartwares Group's email format?

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Smartwares Group's email format typically follows the pattern of First.Last@smartwaresgroup.com. Find more Smartwares Group email formats with LeadIQ.

When was Smartwares Group founded?

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Smartwares Group was founded in 1977.
Smartwares Group logo

Smartwares Group

Retail Appliances, Electrical, and Electronic EquipmentNorth Brabant, Netherlands201-500 Employees

Smartwares Group operates in the retail appliances, electrical and electronic equipment industry and focuses on consumer-oriented products. Its headquarters are located at 65 Swaardvenstraat in Tilburg, North Brabant, Netherlands, and the group employs between 201 and 500 people. The company maintains offices in multiple countries, including the Netherlands, the United Kingdom, Germany, France, Spain, Portugal, Italy, Sweden, Lebanon, Hong Kong and China, and its products are marketed in more than 80 countries. Smartwares Group markets several brands, including Tristar, Princess, Campart, Smartwares, Topcom and Byron. The organization describes its approach as delivering affordable, well designed and easy to use appliances and home solutions while managing the value chain to support quality and price competitiveness.

Section iconCompany Overview

Headquarters
65 Swaardvenstraat Tilburg, North Brabant Netherlands
SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
443 - Electronics and Appliance Stores
Founded
1977
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Smartwares Group's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Smartwares Group's revenue is estimated to be in the range of $1M$10M

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