Expansion momentum Smarty has launched new data products including US Business Data and US Property Risk Data, signaling a strategic expansion that blends address intelligence with business context and risk signals. This creates cross-sell opportunities with insurers, underwriters, lenders, retailers, and other data-intensive buyers seeking verified locations and enhanced risk insights.

Risk data leadership The rooftop-level accuracy offered by Smarty’s property risk data and the Addresscloud partnership positions the company as a leader in risk assessment for underwriting and loss prevention, creating targeted sales opportunities with property and casualty insurers, reinsurers, and risk management teams.

Awards credibility Industry recognition, including Location Analytics Solution of the Year and a Stevie Award for Customer Satisfaction, provides strong proof points to shorten deal cycles with executives and procurement teams evaluating data quality and vendor reliability.

Broad vertical reach Serving telecom, healthcare, insurance, ecommerce, fintech and beyond, Smarty offers a broad canvas for cross-selling address data solutions across multiple lines of business and stages of growth, from startups to enterprise customers.

Core data quality Smarty’s core capabilities—geocoding, deduplication, validation, and enrichment—can be positioned to improve CRM accuracy, fraud detection, compliance, and customer onboarding, unlocking upsell opportunities for marketing ops, risk teams, and data engineers.