Strategic Partnerships Smarty has recently established partnerships with major companies such as Uber and Sapiens International Corporation, indicating potential cross-selling opportunities by leveraging these relationships.

Market Expansion The launch of GeoReference Data and enhanced US Property Data by Smarty presents opportunities to target industries reliant on accurate location intelligence, such as real estate, insurance, and e-commerce.

Address Verification Upgrade The significant upgrade to Smarty's US Address Verification service, adding 5 million addresses, showcases enhanced capabilities that could be appealing to organizations seeking comprehensive address validation solutions.

Recognition as Top Workplace Being recognized as one of Utah's Top Workplaces for two consecutive years enhances Smarty's credibility, potentially positioning the company favorably when approaching businesses that value employee satisfaction and company culture.

Membership Service Launch Smarty's introduction of a membership service designed to save consumers money on shipping and returns opens doors for collaborations with e-commerce platforms looking to enhance customer loyalty and provide cost-saving solutions.