Smashbox Cosmetics Email Format
Personal Care Product ManufacturingUnited States201-500 Employees
Smashbox Cosmetics is a United States–based producer of personal care products that originated from a Los Angeles photo studio led by founder and photographer Davis Factor. The company concentrates on primer-based formulas designed for long-lasting makeup and emphasizes cruelty-free testing and development. It is described as the leading cruelty-free primer brand in the US. Headquartered in Culver City, California, Smashbox operates within the broader personal care cosmetics industry and maintains a mid-sized team. Beyond primers, the brand has expanded its lineup with items such as face palettes and concealers, and it engages in partnerships and collaborations with other fashion, beauty, and lifestyle brands. A notable recent development is the 2026 launch of the Invisible SPF 45 primer for Canada, part of a relaunch of its iconic Photo Finish primers.