SmashBrand

Marketing ServicesIdaho, United States11-50 Employees

SmashBrand is a marketing services firm that specializes in brand and packaging design for consumer-packaged goods. It uses consumer data to guide design, testing, and optimization before products reach shelves.

Based in Boise, Idaho, the company has additional offices in Chicago and Austin and serves a range of clients, including PayPal, Duracell, TreeTop, Kraft Heinz, 7-Eleven, TSYS, and Cradlepoint. Founded in 2009, it operates as a mid-sized agency focused on the consumer-packaged-goods sector. In April 2026, SmashBrand was acquired by Salem One, a portfolio company of Granite Creek Capital Partners.

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