Targeted Senior Care SMD specializes in resident safety systems for senior care, presenting a clear entry point for hospitals and health providers upgrading nurse call, wandering resident, and security environments. Focus sales efforts on facilities undergoing construction or renovation or those seeking to modernize outdated equipment to reduce risk exposure.

Integrated Tech Stack The company leverages a technology suite including iCIMS, WordPress, Shopify, Google Workspace and Cloud, and analytics tools, offering cross-sell opportunities around modernizing procurement, digital onboarding, and customer training experiences to streamline deployments.

Field Sales Reach Sales professionals are geographically dispersed from Pennsylvania to Maine, enabling proximity-based outreach to prospective care providers during renovation cycles and new builds. Target regional senior-care networks and ongoing maintenance contracts to drive recurring revenue.

Training and Service Emphasis on in-service training and on-site service creates upsell potential for extended service agreements, preventive maintenance, and follow-on system upgrades to keep facilities compliant and residents safe.

Growth Readiness With revenue in the low-mid range and a portfolio of safety-focused solutions, SMD is well-positioned to expand into mid-market hospital and long-term care networks seeking integrated, modernized safety ecosystems and ongoing risk mitigation.