AI-driven treatment planning SmileDirectClub has introduced SmileOS, an AI-driven treatment planning software, enhancing treatment accessibility for remote patients. This innovative technology can be a key selling point for attracting new clients seeking convenient and efficient oral care solutions.

Chief marketing officer transition With the departure of the former chief marketing officer, there may be an opportunity to engage with SmileDirectClub for potential marketing service contracts. This transition could open doors for marketing agencies looking to collaborate with the company.

Legal officer recruitment success The recruitment of Susan Greenspon Rammelt as chief legal officer showcases SmileDirectClub's commitment to legal compliance and governance. Legal service providers could leverage this information to offer their expertise to support the company in maintaining legal integrity.

Public listing and investment history SmileDirectClub's history of going public and receiving significant investments, such as the $380 million from Clayton Dubilier & Rice, indicates financial stability and growth potential. Financial advisors and investment firms may find opportunities to engage with the company for financial services and consultations.

Market expansion after IPO Despite past challenges like bankruptcy filing, SmileDirectClub's journey post-IPO signals resilience and opportunity for market expansion. Sales development representatives can target this phase to explore partnership opportunities and pitch services that align with the company's growth trajectory.