Cutting-edge Technology SmileDirectClub leverages cutting-edge technology like SmileOS, an AI-driven treatment planning software, to enhance treatment accessibility for remote patients. Such innovative tech solutions can be highlighted to attract tech-savvy customers seeking advanced oral care solutions.

Vertical Integration Model With a vertically integrated model, SmileDirectClub revolutionizes the oral care industry by offering clear aligner therapy and premium oral care products directly. Highlighting the benefits of this model in terms of quality control, cost efficiency, and overall customer experience can be key in sales pitches.

Financial Backing Despite past financial challenges, SmileDirectClub received significant investments amounting to $380M from private equity firm Clayton Dubilier & Rice. This financial backing showcases trust in the company's potential, which can be a selling point to investors and partners looking for stable opportunities with growth potential.

Experienced Personnel Bringing on board key personnel like Susan Greenspon Rammelt as the chief legal officer reflects SmileDirectClub's commitment to legal compliance and strategic leadership. The experience and expertise of such leaders can be emphasized during business negotiations to instill confidence in the company's operations and vision.

Market Expansion Strategies Despite issues with unfair practices, SmileDirectClub's public listing and expansion strategies signify the company's resilience and ambition in the market. Highlighting the company's ability to adapt and grow can appeal to potential partners and clients looking for long-term collaborations with forward-looking organizations.