Smile.io
IT Services and IT ConsultingOntario, Canada51-200 Employees
Smile.io is an IT services and IT consulting company headquartered in Waterloo, Ontario, Canada, with a workforce of 51 to 200 employees. The company provides easy-to-use loyalty programs for e-commerce to convert one-time purchases into repeat customers, serving more than 100,000 brands across the digital commerce ecosystem. Product updates include Smile Loyalty Hub and All-New Smile Analytics, reflecting ongoing product development in loyalty programs and analytics. Smile.io has pursued partnerships and expansions, including a 2025 collaboration with Gatsby Tech Inc. to enable customers to join loyalty programs via Instagram Direct Messages, and a 2023 partnership with Squire Technologies Limited to deploy a VoLTE network in Africa. Its technology stack includes Amazon Web Services, Grafana, CircleCI, GraphQL, Google Analytics, Zapier, Route 53, and related tools used to support its loyalty-program offerings.