Corporate Targeting Target corporate and private event buyers in Santa Cruz, Monterey, and Santa Clara counties with premium face painting and natural henna offerings; position as scalable team capable of handling large events; use Lisa as the primary contact for quote and scheduling.

Package Expansion Develop bundled packages that combine face painting and natural henna for weddings, festivals, and company events; implement tiered pricing and add-ons to increase average order value.

Strategic Partnerships Forge preferred-vendor relationships with local venues and event planners, highlighting award-winning artists and reliability; provide co-branded marketing materials to boost visibility.

Digital Booking Optimize Shopify-based booking flow and inquiry capture to convert regional demand; enable online calendars, gift cards, and clear call-to-action to reduce friction.

Talent Scaling Plan for capacity as demand grows by building a flexible artist roster and standard operating procedures for booking, travel, and on-site delivery; ensure consistent quality and timelines.