Growth momentum Smith + Howard is experiencing rapid expansion and strong growth signals, including national rankings, fastest-growing firm recognitions, and a recent leadership addition in International Tax. This presents cross-sell opportunities across tax, advisory, and wealth management services to clients seeking scale and global capability.

Global tax capabilities The firm emphasizes international tax, transfer pricing, and wealth management through its Family of Companies, signaling potential to offer multinational client services, cross-border planning, and global expansion support to mid-market enterprises with international footprints.

Recognition and credibility Multiple national and regional awards for performance and workplace culture enhance credibility with prospects. Use the employer and performance accolades in storytelling to build trust with risk-averse clients and to differentiate from peers in competitive bids.

Strategic acquisition TPG Capital’s acquisition of Smith + Howard indicates a major ownership change and potential for improved capital resources, strategic investments, and expanded service capabilities. This can be positioned as a catalyst for enhanced service depth, technology adoption, and geographic reach.

Analytics and tech readiness The listed tech stack shows adoption of cloud, collaboration, and project management tools (Microsoft 365, Smartsheet, etc.). This tech maturity supports efficiency in complex engagements (audit, transfer pricing, cyber risk, and consulting) and opens doors for clients seeking modern, tech-enabled accounting and advisory partnerships.