Market Expansion Opportunities Smith's global presence across North and South America and its focus on multiple sectors within healthcare like orthopedics and wound care present opportunities to expand sales in emerging markets and underserved regions for specialized medical devices and services.

AI and Tech Integration With their tech stack including AWS, Contentful, React, and Azure, there is potential to cross-sell advanced digital solutions and integration services to clients seeking modernized, cloud-based healthcare technology systems.

Growth in Medical Devices Recent studies demonstrating superior performance of Smith+Nephew's wound therapy devices highlight a strong market trend toward innovative, cost-effective medical equipment, offering sales prospects in hospitals and clinics aiming to improve patient outcomes and reduce costs.

Addressing Market Weaknesses Given recent declines in US knee replacement surgeries impacting revenues, there is an opportunity to promote alternative orthopedic solutions or complementary product lines to healthcare providers to mitigate regional sales gaps.

Investment and Partnership Potential Smith's mid-sized revenue range and ongoing operational improvements can attract partnerships with healthcare organizations and investors looking to leverage innovative solutions in the orthopedics and digital health space, opening doors for joint ventures and strategic deals.