SmithGeiger Group Email Format
Market ResearchCalifornia, United States11-50 Employees
SmithGeiger Group is a market research firm that helps organizations make informed decisions about audience, brand, and growth. It is especially known for work in media and entertainment, where audience behavior shifts rapidly and decisions must keep pace across screens and platforms. The firm combines quantitative and qualitative research with consulting to build audiences, strengthen brands, and improve outcomes, tailoring each engagement to the client, category, and decision at hand. Based in Westlake Village, California, the company serves clients seeking actionable insights, emphasizing not just what people do but why they do it, and translating complexity into actionable direction. A recent development includes a partnership with Northeastern University to publish a survival guide for local TV newsrooms aiming to reach a new generation of news consumers.