Market Expansion Potential Smooth Commerce's platform caters to a wide range of verticals including restaurants, hotels, retail, and sports venues, presenting opportunities to expand into additional regions and segments within the hospitality and retail sectors that are seeking integrated mobile commerce and loyalty solutions.

Partnership Leverage The company's strategic collaborations with entities like Visa, Restaurants Canada, and fintech startups highlight opportunities to bundle or enhance offerings through partnership-driven integrations, appealing to large enterprise clients looking for comprehensive digital solutions.

Growth through Acquisition Smooth's acquisition by PaySauc and recent high-profile projects indicate an openness to M&A strategies and market consolidation, suggesting potential for engaging with similar firms to accelerate market penetration and expand service capabilities.

Technology & Innovation With a tech stack that includes analytics, mobile platforms, and integrations with major payment and marketing tools, there are opportunities to upsell advanced features such as AI-driven personalization or expanded analytics to existing and prospective clients looking for data-driven customer engagement.

Revenue & Funding Opportunity While current revenues are modest, the company has secured recent funding, indicating potential for scaling sales efforts and investing in targeted outreach to mid-market and enterprise merchants eager for innovative digital commerce solutions and loyalty platforms.