Expansion opportunities Recent multi-location rollout with Kinton Ramen across 55+ locations signals appetite for branded mobile apps and loyalty programs in multi-location hospitality groups; target similar restaurant chains and regional operators to upsell white-label mobile commerce and loyalty solutions.

Leadership growth Appointment of a Chief Revenue Officer in 2026 indicates a sharpened commercial strategy and focus on revenue generation; leverage this to engage larger hospitality brands with enterprise-grade ordering, data analytics, and cross-sell loyalty capabilities.

Strategic partnerships Historical collaborations with fintech and loyalty players (DirectID, Smoothpay, PaySauce) highlight openness to integration and financial tech synergies; pursue partnerships with payment, loyalty, and data-analytics platforms to broaden offering and win larger deals.

Data-driven selling Emphasis on rich analytics and personalized campaigns positions Smooth as a data-centric partner; target data-heavy operators (grocery, convenience, hospitality) that value customer insights, segmentation, and targeted promotions to improve profitability.

Targeted verticals Active focus on restaurants, hotels, resorts, gas and retail, arenas and more; identify mid-market and enterprise operators in these verticals with 10–50 locations as prime fits for scalable white-label mobile apps, loyalty, and engagement.