Insights

Market Share Leadership Smoove holds approximately 5 percent of the UK conveyancing market, demonstrating a strong foothold in online legal services that can be expanded through targeted sales efforts to mortgage lenders, estate agents, and legal firms seeking digital solutions.

Strategic Partnerships Recent collaborations with prominent organizations like Nottingham Building Society, Mortgage Advice Bureau, and Niche Advice Limited highlight opportunities to tailor and expand integration with financial institutions and property advisory firms for mutual growth.

Innovative Platform Offerings Smoove’s flagship platforms, eConveyancer and DigitalMove, streamline property transactions and improve communication, presenting chances to upsell new features or integrate tailored solutions for conveyancing and remortgage processes.

Growth Driven Technologies The company's use of advanced tech stacks such as Java, PWA, and data visualization tools signals readiness to adopt additional innovative solutions, opening opportunities for selling complementary technology services that enhance platform capabilities.

Expanding Service Portfolio With recent expansion into related areas like Wills, Lease Extensions, and Estate Agency services, there is a clear opportunity to cross-sell additional legal or property-related services to existing and prospective clients in the real estate and legal sectors.

Similar companies to Smoove

Smoove Tech Stack

Smoove uses 8 technology products and services including Alation, Microsoft 365, Apple iCloud Mail, and more. Explore Smoove's tech stack below.

  • Alation
    Data Management
  • Microsoft 365
    Email
  • Apple iCloud Mail
    Email
  • HiBob
    Human Resource Management System
  • PWA
    Miscellaneous
  • Java
    Programming Languages
  • VersionOne
    Project Management
  • Teamtailor
    Recruitment Marketing

Smoove's Email Address Formats

Smoove uses at least 2 format(s):
Smoove Email FormatsExamplePercentage
FirstLast@ulstechnology.comJohnDoe@ulstechnology.com
71%
First.Last@ulstechnology.comJohn.Doe@ulstechnology.com
13%
FirLast@ulstechnology.comJohDoe@ulstechnology.com
5%
FLast@ulstechnology.comJDoe@ulstechnology.com
4%
Last@ulstechnology.comDoe@ulstechnology.com
3%
FirstMiddleLast@ulstechnology.comJohnMichaelDoe@ulstechnology.com
1%
FiLast@ulstechnology.comJoDoe@ulstechnology.com
1%
FirstL@ulstechnology.comJohnD@ulstechnology.com
1%
FirstLas@ulstechnology.comJohnDoe@ulstechnology.com
1%
First.Last@hellosmoove.comJohn.Doe@hellosmoove.com
100%

Frequently Asked Questions

What is Smoove's phone number?

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You can contact Smoove's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smoove's stock symbol?

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Smoove is a publicly traded company; the company's stock symbol is SMV.L.

What is Smoove's official website and social media links?

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Smoove's official website is hellosmoove.com and has social profiles on LinkedIn.

What is Smoove's NAICS code?

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Smoove's NAICS code is 5411 - Legal Services.

How many employees does Smoove have currently?

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As of December 2025, Smoove has approximately 199 employees across 6 continents, including EuropeAsiaAfrica. Key team members include Chief Customer Officer: T. L.Head Of Partner Services: P. D.Head Of Inside Sales & Sales Operations: D. B.. Explore Smoove's employee directory with LeadIQ.

What industry does Smoove belong to?

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Smoove operates in the Legal Services industry.

What technology does Smoove use?

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Smoove's tech stack includes AlationMicrosoft 365Apple iCloud MailHiBobPWAJavaVersionOneTeamtailor.

What is Smoove's email format?

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Smoove's email format typically follows the pattern of FirstLast@ulstechnology.com. Find more Smoove email formats with LeadIQ.

When was Smoove founded?

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Smoove was founded in 2003.

Smoove

Legal ServicesEngland, United Kingdom51-200 Employees

We’re an innovative technology company, best known for our eConveyancer platform (www.econveyancer.com) which offers an online comparison service where solicitors compete to be instructed by customers introduced by lenders and mortgage intermediaries.

This platform and our extensive relationships with key partners mean Smoove now holds circa 5% market share of new conveyancing instructions in the UK mortgage and remortgage market. 

As well as our conveyancing comparison service, we’ve also expanded our offerings over recent years to offer comparison services in these related and complementary areas:

- Lease extensions
- Wills
- Estate Agents (www.estateagent4me.co.uk)

In 2018, we launched our DigitalMove platform (www.digitalmove.co.uk), which centralises everyone involved in the conveyancing process to communicate and collaborate effectively. Whether you’re selling your property or purchasing another, DigitalMove can help speed things up and improve communication between you and your conveyancer.

Key dates/activity:

- Listed in July 2014 on AIM, a market of the London Stock Exchange, as ULS technology. 
- Acquired a stake in Legal Eye Limited in February 2015. LegalEye provides governance and oversight of solicitors and their compliance. 
- Acquired a stake in HomeOwners Alliance, a membership organisation offering independent expert property-related articles and advice to homeowners and prospective homeowners in the UK.
- Acquired Conveyancing Alliance Limited in December 2016.

The above are critical parts of our strategy to continue our record of impressive growth.

Section iconCompany Overview

Phone number
Stock Symbol
SMV.L
NAICS Code
5411 - Legal Services
Founded
2003
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Smoove's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Smoove's revenue is estimated to be in the range of $100M$250M

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