Denim Expansion With a newly launched denim line, target wholesale partnerships and select pop-ups at premium retailers to broaden Smythe’s addressable market while showcasing the label’s modern tailoring and feminine aesthetic.

Flexible Payments Leverage Sezzle BNPL capabilities to reduce checkout friction and boost average order value across direct to consumer and wholesale channels.

North American Focus Position Smythe as a premium Canadian luxury womenswear brand with targeted outreach to upscale boutiques and department stores in North America, supported by pop up experiences and designer showcases.

Collaborations Pursue limited edition collaborations that align Smythe’s nostalgic textiles and menswear tailoring with like minded designers or art partners to expand reach and justify premium pricing.

Digital Marketing Amplify brand awareness and ecommerce sales through Meta and Facebook channels with shoppable content, targeted ads, and influencer partnerships that resonate with Smythe’s contemporary feminine aesthetic.