Small business focus Target the small team size (2-10 employees) as a key opportunity to offer scalable social media marketing services that deliver high impact with a lean operation, emphasizing affordable packages and quick wins.

Growth via social Position SNA Today as a partner to drive website and product/service traffic through social networks (Facebook, Twitter, LinkedIn, Instagram), highlighting measurable traffic and engagement improvements to support revenue growth for clients.

Local credibility Leverage strong local ties and chamber memberships to access regional SMB networks; propose tailored programs for businesses in the Charlotte/Waxhaw/Union County area to shorten sales cycles and build trust.

Entrepreneur spotlight Use founder Shane Fraser’s recognition as a selling point to establish thought leadership and credibility; offer branded leadership-led workshops or advisory sessions to attract mid-market clients seeking strategic guidance.

Revenue proof Highlight historical revenue range as a proof point for capability; propose case-study driven campaigns and ROI dashboards to convert prospects by showing potential lift in traffic, leads, and sales.