Sponsorship & Events Leverage Snap-on existing and extended involvement in IndyCar events and Maker initiatives to offer branded training, sponsored workshops, and integration of your tools into event programs, increasing direct exposure to repair technicians, students, and educators.

Industrial & Education Target the education and training partnerships around ASE Connects, ATEP programs, and collaboration with automotive institutes to provide curricula tools, student tool vouchers, and hands-on lab equipment bundles that align with Snap-on’s financing options.

Service & Diagnostics Capitalize on Snap-on’s diagnostics software and TRITON scan tool traction by offering value-added diagnostics kits, training subscriptions, and integrated shop equipment bundles to independent repair shops and dealerships seeking efficiency gains.

Financing Leverage Promote flexible financing programs to lower purchase barriers for end customers such as independent shops, fleet operators, and government/military maintenance facilities, highlighting total cost of ownership and long-term ROI.

Channel Expansion Expand through franchisees, distributors, and internet channels by offering co-branded marketing materials, exclusive digital tools, and vendor partnerships that drive cross-sell of hand tools, tool storage, and shop equipment to diverse industries.