SnapApp
Marketing and AdvertisingMassachusetts, United States51-200 Employees
SnapApp delivers a marketing platform designed for B2B organizations to identify which prospects are sales-ready, run campaigns with interactive content, and equip sales teams with richer insights for follow-up. Its approach relies on question-based interactions that engage buyers and surface intent, with the sales organization defining the qualification criteria and passing only highly qualified leads along with context to improve conversations. Based in Boston, Massachusetts, the company operates in the advertising services industry, focusing on measuring and optimizing marketing programs across the lead-to-revenue process. Its client roster includes Paycor, Cisco, Hewlett Packard Enterprise, and Blackbaud, illustrating its reach among large enterprises. In December 2019, SnapApp was acquired by Uberflip, a move that integrated its interactive-content capabilities with Uberflip's platform.