Insights

Audience & Reach Sneaker News serves over 20 million young consumers monthly, indicating a large, engaged audience for advertising partnerships, sponsored content, and affiliate programs within sneaker-focused campaigns.

Monetization Potential Revenue range of 25M to 50M and a focused media property position the company as a credible partner for brand collaborations, exclusive launches, and premium ad packages to reach sneaker enthusiasts.

Web3 & Community Early initiatives like Sneaker News Collector Club and SNKR FRENS suggest a readiness to integrate community-driven drops and exclusive access models, offering opportunities for tokenized memberships, presales, and creator-led campaigns.

Partnership Levers Existing tech stack (Algolia, CDN, analytics, secure forms) and strong editorial reach create fertile ground for co-branded content, enhanced product launch microsites, and data-driven targeting for drops and events.

Content & Events History of exclusive previews, release date coverage, and collaboration announcements positions the company as a gatekeeper for launch calendars, enabling partnerships around first-looks, previews, and limited-edition drops.

Sneaker News Tech Stack

Sneaker News uses 8 technology products and services including Amazon Advertising, iCIMS, Amazon Web Services, and more. Explore Sneaker News's tech stack below.

Media & News

Sneaker News's Email Address Formats

Sneaker News uses at least 1 format(s):
Sneaker News Email FormatsExamplePercentage
First@sneakernews.comJohn@sneakernews.com
50%
First.Last@sneakernews.comJohn.Doe@sneakernews.com
30%
Last@sneakernews.comDoe@sneakernews.com
15%
FirstLas@sneakernews.comJohnDoe@sneakernews.com
5%

Frequently Asked Questions

What is Sneaker News's official website and social media links?

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Sneaker News's official website is sneakernews.com and has social profiles on LinkedIn.

How much revenue does Sneaker News generate?

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As of August 2026, Sneaker News's annual revenue is estimated to be $25M - $50M.

What is Sneaker News's NAICS code?

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Sneaker News's NAICS code is 5162.

How many employees does Sneaker News have currently?

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As of August 2026, Sneaker News has approximately 18 employees across 4 continents, including North AmericaAfricaAsia. Key team members include Publisher: Y. W.. Explore Sneaker News's employee directory with LeadIQ.

What industry does Sneaker News belong to?

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Sneaker News operates in the Online Audio and Video Media industry.

What technology does Sneaker News use?

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Sneaker News's tech stack includes Amazon AdvertisingiCIMSAmazon Web ServicesCookiebotShopifyKlaviyoPayPalAlgolia.

What is Sneaker News's email format?

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Sneaker News's email format typically follows the pattern of First@sneakernews.com. Find more Sneaker News email formats with LeadIQ.

When was Sneaker News founded?

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Sneaker News was founded in 2007.
Sneaker News logo

Sneaker News

Online Audio and Video MediaNew York, United States11-50 Employees

Sneaker News is a New York-based digital media company operating in the online audio and video media industry. It was founded in 2007 by Yu-Ming Wu to provide the sneakerhead community with a dedicated source for footwear news. Through its digital channels, it aggregates release dates, previews of upcoming projects, NBA sneaker wear coverage, and related content, reaching more than 20 million young consumers each month. The company has 11-50 employees and is located at 41 Elizabeth Street in New York, NY 10013. Recent items include coverage and launches such as the Air Jordan Luka 2 Nebula release and the Stussy x Nike Air Penny 2 collection, and it has launched the Sneaker News Collector Club, a Web3 community.

Section iconCompany Overview

NAICS Code
5162
Founded
2007
Employees
11-50

Section iconFunding & Financials

  • $25M - $50M

    Sneaker News's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $25M - $50M

    Sneaker News's revenue is estimated to be in the range of $25M - $50M

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