Renewable Energy Focus So Energy differentiates itself by providing 100% renewable electricity, appealing to environmentally conscious consumers and businesses looking to reduce their carbon footprint.

Partnerships for Accessibility Collaborations with organizations like Mencap Trust Company Limited demonstrate a commitment to making energy services more accessible, highlighting opportunities to target customers with specific needs for support.

Innovative Product Offerings Introduction of new products such as the So Lily fixed tariff and Contract Beyond the Contract initiative showcase So Energy's ability to innovate, opening doors for selling unique energy solutions to a broader audience.

Expansion and Market Reach Recent partnerships with hometree.co.uk and continuous launches of new energy deals indicate an expanding market presence, creating avenues for sales growth and reaching a wider customer base.

Competitive Edge in Sustainability Competitive analysis reveals So Energy's focus on sustainability and customer empowerment as key differentiators, allowing sales teams to leverage these strengths to position the company as the preferred choice in the utilities sector.