Growing Customer Base So Energy's high Trustpilot rating and recognition as a top place to work indicate strong customer satisfaction and brand loyalty, creating opportunities to upsell additional renewable energy solutions and advanced tariffs to an engaged and receptive audience.

Innovative Tariffs The recent launch of tariffs tracking smart meter data and dedicated EV charging plans demonstrates So Energy's commitment to tailored, technology-driven offerings, presenting opportunities to promote smart home integration products and personalized energy management solutions.

Renewable Focus With 100% renewable electricity and new solar payment partnerships, So Energy is positioned to expand its customer base by targeting environmentally conscious consumers and promoting solar installation financing options through strategic upselling.

Digital and Accessibility Initiatives Partnerships with organizations like Mencap to enhance bill clarity and meter reading accessibility open avenues to develop and suggest specialized customer engagement tools, enhanced billing solutions, and assistive technologies.

Market Expansion Potential Given So Energy’s focus on innovative, sustainable energy solutions and recent market launches, there are significant sales opportunities in residential, commercial, and EV markets particularly by leveraging its tech-enabled offers and eco-friendly credentials to attract new customer segments.