Revolutionizing energy sourcing So Energy distinguishes itself by allowing customers to vote on how their renewable electricity is sourced, setting a new standard for customer empowerment in the energy industry. This unique approach can be leveraged as a key selling point to attract environmentally conscious consumers looking for a say in their energy sources.

Innovative sustainability solutions With a focus on solutions like solar and EV, So Energy is positioned at the forefront of green energy innovation. By highlighting these cutting-edge technologies and their commitment to a greener future, there is an opportunity to appeal to eco-friendly customers seeking advanced sustainable energy options.

Technologically advanced service offerings Utilizing a tech stack that includes Kubernetes, Salesforce, and Google Cloud CDN, So Energy demonstrates a strong technological foundation. This advanced infrastructure can be emphasized to attract tech-savvy customers looking for a seamless and efficient energy service experience.

Industry recognition for excellence Being recognized as a Sunday Times Best Place to Work indicates a positive work culture and employee satisfaction at So Energy. Highlighting this accolade can serve as a trust-building factor for potential customers, showcasing the company's commitment to a supportive workforce that delivers exceptional service.

Competitive positioning and growth potential In a market with both large utility players and smaller sustainable energy providers, So Energy stands out as a company committed to positive change in the energy sector. By leveraging this positioning and emphasizing growth opportunities, sales teams can target customers looking to support innovative, customer-focused energy suppliers.