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Premium Latin Venue SOB's is a premier live music venue in SoHo with a strong heritage in Latin and world music, attracting both local and international audiences. This presents opportunities for partnerships with Latin artists, music brands, and event sponsors looking to leverage high-engagement live entertainment events.

Growing Revenue Range With reported revenue between 10M and 25M and a long-standing 28-year track record, SOB's demonstrates financial stability and an established customer base, indicating potential for upscale sponsorships, venue merchandising collaborations, and exclusive event experiences.

Artist Development Hub The venue has historically served as a springboard for emerging artists who gain press and industry attention there. This suggests sales opportunities in artist partnerships, talent development programs, and promotional packages for up-and-coming acts seeking exposure.

Tech & Engagement SOB's uses a modern tech stack for marketing and engagement, including Optimizely, Google Workspace, YouTube, social platforms, and SEO tools. There is a clear opening for data-driven marketing services, digital ad campaigns, and content production partnerships to grow audience and ticket sales.

Cross-genre Appeal The venue specializes in Latin, Haitian, Brazilian, Caribbean, R&B, Hip-Hop and World music, with intimate settings that foster fan connections. This breadth indicates potential for cross-genre collaboration packages, multi-artist residencies, and combined promotional campaigns targeting diverse music communities.

Similar companies to SOB's

SOB's Tech Stack

SOB's uses 8 technology products and services including Optimizely, iCIMS, Canva, and more. Explore SOB's's tech stack below.

SOB's's Email Address Formats

SOB's uses at least 4 email formats:
SOB's Email FormatsExamplePercentage
FLast@sobs.comJDoe@sobs.com
56%
First@sobs.comJohn@sobs.com
32%
First.Last@sobs.comJohn.Doe@sobs.com
8%
Last@sobs.comDoe@sobs.com
4%

Frequently Asked Questions

What is SOB's's phone number?

Minus sign iconPlus sign icon You can contact SOB's's main corporate office by phone at
+1-212-243-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SOB's's stock symbol?

Minus sign iconPlus sign iconSOB's is a publicly traded company; the company's stock symbol is SOBS.

What is SOB's's official website and social media links?

Minus sign iconPlus sign iconSOB's's official website is sobs.com and has social profiles on LinkedIn.

How much revenue does SOB's generate?

Minus sign iconPlus sign icon As of August 2026, SOB's's annual revenue is estimated to be $10M - $25M.

What is SOB's's NAICS code?

Minus sign iconPlus sign iconSOB's's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does SOB's have currently?

Minus sign iconPlus sign iconAs of August 2026, SOB's has approximately 61 employees across 3 continents, including North America, Europe and Asia. Key team members include Chief Executive Officer And Janitor: B. R., Director: L. C. and Special Events Director: L. P. Explore SOB's's employee directory with LeadIQ.

What industry does SOB's belong to?

Minus sign iconPlus sign iconSOB's operates in the Entertainment Providers industry.

What technology does SOB's use?

Minus sign iconPlus sign iconSOB's's tech stack includes Optimizely, iCIMS, Canva, WordPress, Google Workspace, Mailchimp, Adobe Creative Suite and Piwik PRO Core.

What is SOB's's email format?

Minus sign iconPlus sign iconSOB's's email format typically follows the pattern of FLast@sobs.com. Find more SOB's email formats with LeadIQ.

When was SOB's founded?

Minus sign iconPlus sign iconSOB's was founded in 1982.
SOB's logo

SOB's

Entertainment ProvidersNew York, United States51-200 Employees

SOB's, also known as Sounds of Brazil, operates as a live music venue in the SoHo neighborhood of New York City. Established in 1982 by owner and director Larry Gold, the venue aims to showcase the musical heritage of the Afro-Latino Diaspora and has become recognized as a premier destination for World Music and related genres in New York and beyond. The space is known for its intimate setting, which allows artists to connect with fans on a personal level, supporting both established performers and emerging talent across Latin, Haitian, Brazilian, Caribbean, R&B, Hip-Hop, and World music scenes.

With a program that spans multiple genres and a history of hosting renowned artists such as Tito Puente and Celia Cruz, SOB's attracts both local and international audiences seeking diverse live performances. Based in New York, the venue has built a reputation as a breeding ground for new talent, offering opportunities for artists to gain press coverage and industry attention, while continuing to serve a diverse cultural and musical community.

Section iconCompany Overview

Phone number
+1-212-243-****
Website
sobs.com
Stock Symbol
SOBS
NAICS Code
71 - Arts, Entertainment, and Recreation
Founded
1982
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    SOB's's revenue is estimated to be in the range of $10M - $25M

Company Leadership

  • Chief Executive Officer And Janitor at SOB's
    B. R.
    Chief Executive Officer And Janitor
    Mobile Phone
  • Director at SOB's
    L. C.
    Director
    Mobile Phone
  • Special Events Director at SOB's
    L. P.
    Special Events Director
    Mobile Phone
  • Director at SOB's
    P. A.
    Director
    Mobile Phone
  • Director at SOB's
    R. B.
    Director
    Mobile Phone

Employee Directory

  • Director at SOB's
    S. D. P.
    Director
    Mobile Phone
  • Business Advisor at SOB's
    G. O.
    Business Advisor
    Mobile Phone
  • Salad Chef at SOB's
    L. V.
    Salad Chef
    Mobile Phone
  • Company Secretary at SOB's
    S. S.
    Company Secretary
    Mobile Phone
  • Aaa at SOB's
    N. T.
    Aaa
    Mobile Phone

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