Social Soup (Australia & NZ)
Marketing ServicesNew South Wales, Australia11-50 Employees
Social Soup, operating in the Marketing Services industry and based in Sydney, New South Wales, Australia, connects brands with influential voices to design campaigns that aim to generate authentic recommendations and social media impact. With more than 17 years in influencer marketing and over 500 campaigns across categories such as beauty, FMCG, financial services, alcohol, technology, and pharma, it also works with not-for-profit organizations. The company emphasizes an authenticity-driven approach, aligning campaigns with conversations where consumers trust recommendations from like-minded individuals. Its model covers the full spectrum of influence, from micro-influencers to creators with wide reach, placing brands at the center of trusted conversations. It also collects and curates high-quality user-generated content, manages digital rights for brands, and uses paid native placements to amplify reach and ROI; in 2026, the company appointed Emily Green as director of partnerships, indicating ongoing growth.
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