Insights

Digital Focus Sod specializes in online performance across websites, social media, SEO and SEM, indicating strong potential for upsell on analytics-driven optimization, content strategy, and paid media services to boost client KPI achievement.

Mid-Sized Agency With 51-200 employees, Sod sits in a scale where integrated marketing solutions and multi-channel campaigns can be sold as a bundled offering, targeting mid-market brands seeking full-service digital execution.

Tech Stack Fit Adopting tools like Google Workspace, JSON-LD, Yoast SEO and social platforms suggests receptivity to modernization, automation, and structured data initiatives; propose technical SEO audits, schema enhancements, and workflow automation services.

Revenue Range Current revenue is in the low single to mid multiple millions range, signaling opportunities for account expansion with additional services such as advanced analytics, CRO, and strategic media planning to drive higher client ROI.

Industry Position Operating in Advertising Services with a diverse client-centric focus, Sod presents a chance to position partnerships around performance marketing, attribution across channels, and competitive benchmarking to attract scalable, long-term commitments.

Similar companies to Sod

Sod Tech Stack

Sod uses 8 technology products and services including Hotjar, WordPress, Shopify, and more. Explore Sod's tech stack below.

Sod's Email Address Formats

Sod uses at least 2 email formats:
Sod Email FormatsExamplePercentage
First@straightoutdigital.com.auJohn@straightoutdigital.com.au
95%
FirstL@straightoutdigital.com.auJohnD@straightoutdigital.com.au
5%

Frequently Asked Questions

What is Sod's stock symbol?

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Sod is a publicly traded company; the company's stock symbol is SODR.

What is Sod's official website and social media links?

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Sod's official website is sod.au and has social profiles on LinkedIn.

How much revenue does Sod generate?

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As of August 2026, Sod's annual revenue is estimated to be $1M - $10M.

What is Sod's SIC code and NAICS code?

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Sod's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does Sod have currently?

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As of August 2026, Sod has approximately 61 employees across 6 continents, including Oceania, North America and Asia. Key team members include Chief Executive Officer: M. R., Creative Director & Founder: C. F. and Director, Operations: M. S. Explore Sod's employee directory with LeadIQ.

What industry does Sod belong to?

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Sod operates in the Advertising Services industry.

What technology does Sod use?

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Sod's tech stack includes Hotjar, WordPress, Shopify, Google Workspace, Mautic, Ahrefs, Cloudflare Bot Management and Facebook.

What is Sod's email format?

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Sod's email format typically follows the pattern of First@straightoutdigital.com.au. Find more Sod email formats with LeadIQ.

When was Sod founded?

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Sod was founded in 2014.
Sod logo

Sod

Advertising ServicesVictoria, Australia51-200 Employees

Sod operates in the Advertising Services industry, focusing on helping clients improve their online presence across websites, social media, search engine optimization, and search engine marketing. The company positions itself as a team of digital specialists dedicated to achieving measurable results aligned with clients’ key performance indicators. Based in Cremorne, Victoria, Sod serves a market that requires integrated digital strategies to drive visibility, engagement, and performance online. The team size and structure suggest a mid-sized agency capable of delivering a range of digital services tailored to client goals.

Section iconCompany Overview

Website
sod.au
SIC Code
8742 - Management Consulting Services
Stock Symbol
SODR
NAICS Code
541613 - Marketing Consulting Services
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Sod's revenue is estimated to be in the range of $1M - $10M

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