Insights

Niche Market Focus Soft Flex Company operates within the specialized retail art supplies industry, focusing on high-quality beading wire, which presents opportunities for targeted marketing campaigns aimed at jewelry designers, hobbyists, and craft stores seeking premium beading materials.

Small but Agile With a small team of 2-10 employees, the company may be more flexible and responsive to customer needs, enabling personalized service and rapid adoption of new product ideas, ideal for developing tailored sales initiatives.

E-Commerce Integration The company utilizes major online platforms like BigCommerce and PayPal, indicating a strong online sales channel that can be expanded through digital marketing, partnerships, or enhanced product offerings to grow revenue.

Growth Potential Although currently generating less than $1 million in revenue, Soft Flex's focus on innovation and customer loyalty suggests significant potential for expansion, especially through strategic outreach to craft retailers and online marketplaces.

Industry Positioning As an innovator and passionate brand in a niche market, Soft Flex Company can leverage its reputation for quality and creativity to differentiate itself from competitors and attract dedicated craft enthusiasts and distributors.

Soft Flex Company Tech Stack

Soft Flex Company uses 8 technology products and services including AdRoll, Cloudflare, BigCommerce, and more. Explore Soft Flex Company's tech stack below.

AdRoll

Advertising

Cloudflare

Content Management System

BigCommerce

E-commerce Platforms

DreamWeaver

Editors

Braintree

Payment Processing

LimeSpot

Personalization

LinkedIn Share Plugin

Social Sharing

Google Analytics

Web Analytics

Soft Flex Company Email Formats	Example	Percentage
First@softflexcompany.com	John@softflexcompany.com	100%

Soft Flex Company Email Formats

Example

Percentage

First@softflexcompany.com

John@softflexcompany.com

100%

Frequently Asked Questions

Where is Soft Flex Company's headquarters located?

Soft Flex Company's main headquarters is located at 22678 Broadway Suite 1 Sonoma, California 95476 United States. The company has employees across 1 continents, including North America.

What is Soft Flex Company's phone number?

You can contact Soft Flex Company's main corporate office by phone at

+1-707-938-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Soft Flex Company's official website and social media links?

Soft Flex Company's official website is softflexcompany.com and has social profiles on LinkedIn.

What is Soft Flex Company's NAICS code?

Soft Flex Company's NAICS code is 4539 - Other Miscellaneous Store Retailers.

How many employees does Soft Flex Company have currently?

As of May 2026, Soft Flex Company has approximately 9 employees across 1 continents, including North America. Key team members include President: M. B.President: S. C.Owner: M. S.. Explore Soft Flex Company's employee directory with LeadIQ.

What industry does Soft Flex Company belong to?

Soft Flex Company operates in the Retail Art Supplies industry.

What technology does Soft Flex Company use?

Soft Flex Company's tech stack includes AdRollCloudflareBigCommerceDreamWeaverBraintreeLimeSpotLinkedIn Share PluginGoogle Analytics.

What is Soft Flex Company's email format?

Soft Flex Company's email format typically follows the pattern of First@softflexcompany.com. Find more Soft Flex Company email formats with LeadIQ.

Soft Flex Company

Q: What is Soft Flex Company's official website and social media links?

Soft Flex Company's official website is softflexcompany.com. Soft Flex Company has social profiles on LinkedIn.

Q: How many employees does Soft Flex Company have currently?

Soft Flex Company has approximately 9 employees.

Q: What technology does Soft Flex Company use?

Soft Flex Company's tech stack includes Braintree, UPS, Google Tag Manager, Open Graph, Google Cloud.

Q: What is Soft Flex Company's NAICS code?

Soft Flex Company's NAICS code is 4539 (Other Miscellaneous Store Retailers).

Retail Art SuppliesCalifornia, United States2-10 Employees

Simply the BEST beading wire. Soft Flex Company is the leading innovator in the manufacturing of beading wire. The real difference between us and all the other brands? We are passionate about beading. We create and distribute products that we want to use in our own designs because we love beads and beading too.

Our Mission Statement:
Defining Excellence Then and Now
We lead our industry with simply the best products and services. We celebrate our innovative ideas and proudly inspire creativity with our passion to educate. We are dedicated to exceeding the expectations of our customers and are grateful for their continued loyalty.

Thank you for your interest in our company and in our products!

Insights

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