Insights

Global Market Presence With installations in over 60 countries and more than 40,000 playgrounds, Soft Play demonstrates a strong international footprint, indicating potential opportunities to expand sales into emerging markets and existing regions where their brand recognition is established.

Diverse Client Base Serving well-known sectors like Quick Serve Restaurants, Family Entertainment Centers, health clubs, and churches suggests multiple industry-specific opportunities for customized playground solutions, especially as these sectors often require engaging, safe play environments to attract customers.

Technology Optimization Utilizing advanced digital tools such as Cloudflare Bot Management and Adobe Tag Manager indicates a tech-savvy approach; leveraging this strength can facilitate targeted marketing campaigns and streamline sales outreach to potential clients.

Acquisition Advantage Being part of PlayPower since 1996 provides strategic backing and increased brand credibility, presenting opportunities to cross-sell or upsell complementary products and services within the extensive network of the global playground industry.

Potential for Growth With a revenue range of 1 to 10 million and a lean team of up to 50 employees, there is room for scaling operations through targeted sales efforts in high-growth sectors and underpenetrated geographic areas, maximizing revenue opportunities from their existing and future client base.

Soft Play Tech Stack

Soft Play uses 8 technology products and services including WP Rocket, Open Graph, Simpli.fi, and more. Explore Soft Play's tech stack below.

  • WP Rocket
    Caching
  • Open Graph
    Content Management System
  • Simpli.fi
    Demand Side Platforms
  • Goober
    Javascript Libraries
  • Cloudflare Bot Management
    Security
  • Adobe Tag Manager
    Tag Management
  • EWWW Image Optimizer
    Web Platform Extensions
  • Contact Form 7
    Web Platform Extensions

Soft Play's Email Address Formats

Soft Play uses at least 1 format(s):
Soft Play Email FormatsExamplePercentage
FirstL@softplay.comJohnD@softplay.com
30%
First.Last@softplay.comJohn.Doe@softplay.com
30%
FLast@softplay.comJDoe@softplay.com
10%
FirstL@softplay.comJohnD@softplay.com
30%

Frequently Asked Questions

Where is Soft Play's headquarters located?

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Soft Play's main headquarters is located at 11515 Vanstory Drive Suite 100 Huntersville, North Carolina 28078 United States. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is Soft Play's phone number?

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You can contact Soft Play's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Soft Play's official website and social media links?

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Soft Play's official website is softplay.com and has social profiles on LinkedIn.

What is Soft Play's SIC code NAICS code?

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Soft Play's SIC code is 3949 - Sporting and Athletic Goods, Not Elsewhere Classified NAICS code is 713 - Amusement, Gambling, and Recreation Industries.

How many employees does Soft Play have currently?

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As of February 2026, Soft Play has approximately 42 employees across 4 continents, including North AmericaEuropeAsia. Key team members include President: B. H.President: D. B.Sales Director: B. H.. Explore Soft Play's employee directory with LeadIQ.

What industry does Soft Play belong to?

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Soft Play operates in the Recreational Facilities industry.

What technology does Soft Play use?

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Soft Play's tech stack includes WP RocketOpen GraphSimpli.fiGooberCloudflare Bot ManagementAdobe Tag ManagerEWWW Image OptimizerContact Form 7.

What is Soft Play's email format?

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Soft Play's email format typically follows the pattern of FirstL@softplay.com. Find more Soft Play email formats with LeadIQ.

When was Soft Play founded?

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Soft Play was founded in 1984.

Soft Play

Recreational FacilitiesNorth Carolina, United States11-50 Employees

With over 40 years of experience and expertise, Soft Play brings the power of play to life. From soft, sculpted foam perfect for indoor applications where you need to drive foot traffic, to expansive outdoor adventure parks where you need to generate revenue, we have you covered. To date, Soft Play has installed playground equipment in more than 40,000 playgrounds located in over 60 countries. Our clients include nationally known Quick Serve Restaurants, Family Entertainment Centers, Health Clubs and Churches, so we understand the importance of your unique requirements. We are the "Architects of Play" and take a great pride in providing safe, stimulating, and active play for children of all ages and abilities.

Section iconCompany Overview

Headquarters
11515 Vanstory Drive Suite 100 Huntersville, North Carolina 28078 United States
Phone number
SIC Code
3949 - Sporting and Athletic Goods, Not Elsewhere Classified
NAICS Code
713 - Amusement, Gambling, and Recreation Industries
Founded
1984
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Soft Play's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Soft Play's revenue is estimated to be in the range of $1M$10M

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