Insights

Global footprint Soft Play has a long track record with over 40,000 installations across more than 60 countries, indicating broad market reach and recurring demand for playground solutions from diverse sectors.

Industries served Customers include Quick Service Restaurants, Family Entertainment Centers, Health Clubs and Churches, suggesting cross-sector appeal and opportunities to upsell modular play systems, maintenance packages, and venue redesigns.

Financial health Current revenue range of $10–25 million indicates a mid-market profile with potential for scalable deals, bundled services, and multi-site contracts with existing clients.

Acquisition history Soft Play was acquired by PlayPower in 1996, underscoring a stable ownership structure and potential access to partner networks, distribution channels, and joint go-to-market initiatives.

Digital readiness Investment in web and performance tech (WordPress caching, Cloudflare, analytics tags) signals an emphasis on online lead generation and customer experience, offering collaboration on digital marketing, lead nurturing, and e-commerce or configurator tools.

Similar companies to Soft Play

Soft Play Tech Stack

Soft Play uses 8 technology products and services including The Trade Desk, Crazy Egg, HubSpot Analytics, and more. Explore Soft Play's tech stack below.

Soft Play's Email Address Formats

Soft Play uses at least 3 email formats:
Soft Play Email FormatsExamplePercentage
FirstL@softplay.comJohnD@softplay.com
43%
First.Last@softplay.comJohn.Doe@softplay.com
43%
FLast@softplay.comJDoe@softplay.com
14%

Frequently Asked Questions

What is Soft Play's phone number?

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You can contact Soft Play's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Soft Play's official website and social media links?

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Soft Play's official website is softplay.com and has social profiles on LinkedIn.

How much revenue does Soft Play generate?

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As of August 2026, Soft Play's annual revenue is estimated to be $10M - $25M.

What is Soft Play's SIC code and NAICS code?

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Soft Play's SIC code is 5091 - Sporting and Recreational Goods and Supplies and NAICS code is 713 - Amusement, Gambling, and Recreation Industries.

How many employees does Soft Play have currently?

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As of August 2026, Soft Play has approximately 46 employees across 4 continents, including North America, Europe and Asia. Key team members include President: B. H., President: D. B. and Human Resources Director: L. H. Explore Soft Play's employee directory with LeadIQ.

What industry does Soft Play belong to?

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Soft Play operates in the Recreational Facilities industry.

What technology does Soft Play use?

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Soft Play's tech stack includes The Trade Desk, Crazy Egg, HubSpot Analytics, Osano, WooCommerce, Mailchimp, WP Engine and Piwik.

What is Soft Play's email format?

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Soft Play's email format typically follows the pattern of FirstL@softplay.com. Find more Soft Play email formats with LeadIQ.

When was Soft Play founded?

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Soft Play was founded in 1984.
Soft Play logo

Soft Play

Recreational FacilitiesNorth Carolina, United States11-50 Employees

Soft Play is a United States–based company operating in the Recreational Facilities industry, located at 11515 Vanstory Drive Suite 100, Huntersville, North Carolina 28078. The company has more than 40 years of experience and develops and supplies playground equipment for indoor applications and outdoor adventure parks. To date, Soft Play has installed equipment in more than 40,000 playgrounds across more than 60 countries. Its client base includes national quick-serve restaurants, family entertainment centers, health clubs, and churches. The company employs between 11 and 50 people and was acquired by PlayPower, Inc. in 1996.

Section iconCompany Overview

Phone number
SIC Code
5091 - Sporting and Recreational Goods and Supplies
NAICS Code
713 - Amusement, Gambling, and Recreation Industries
Founded
1984
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Soft Play's revenue is estimated to be in the range of $10M - $25M

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