Insights

Strong Market Presence With over 40 years of experience and more than 40,000 installations across over 60 countries, Soft Play demonstrates a significant global footprint, indicating ample opportunities to expand into new markets or renew existing contracts.

Diverse Client Base Serving nationally recognized Quick Serve Restaurants, Family Entertainment Centers, Health Clubs, and Churches positions Soft Play to cross-sell and tailor offerings to various sectors seeking innovative play solutions.

Recent Acquisitions Being acquired by PlayPower, the largest global playground equipment manufacturer, enhances credibility and opens pathways for joint ventures, improved distribution channels, and larger project bids.

Technology Utilization The use of advanced web technologies like Cloudflare Bot Management and Adobe Tag Manager suggests a strong digital presence and capabilities, providing opportunities for targeted marketing and lead generation efforts.

Revenue Growth Potential With a revenue range of 25 to 50 million dollars, Soft Play presents opportunities for sales growth through strategic partnerships, upselling newer outdoor and indoor solutions, and expanding product offerings to existing clients.

Soft Play Tech Stack

Soft Play uses 8 technology products and services including WP Rocket, Open Graph, Simpli.fi, and more. Explore Soft Play's tech stack below.

  • WP Rocket
    Caching
  • Open Graph
    Content Management System
  • Simpli.fi
    Demand Side Platforms
  • Goober
    Javascript Libraries
  • Cloudflare Bot Management
    Security
  • Adobe Tag Manager
    Tag Management
  • EWWW Image Optimizer
    Web Platform Extensions
  • Contact Form 7
    Web Platform Extensions

Soft Play's Email Address Formats

Soft Play uses at least 1 format(s):
Soft Play Email FormatsExamplePercentage
FirstL@softplay.comJohnD@softplay.com
30%
First.Last@softplay.comJohn.Doe@softplay.com
30%
FLast@softplay.comJDoe@softplay.com
10%
FirstL@softplay.comJohnD@softplay.com
30%

Frequently Asked Questions

Where is Soft Play's headquarters located?

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Soft Play's main headquarters is located at 11515 Vanstory Dr., Suite 100 Huntersville, NC 28078, US. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is Soft Play's phone number?

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You can contact Soft Play's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Soft Play's official website and social media links?

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Soft Play's official website is softplay.com and has social profiles on LinkedIn.

What is Soft Play's SIC code NAICS code?

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Soft Play's SIC code is 3949 - Sporting and Athletic Goods, Not Elsewhere Classified NAICS code is 713 - Amusement, Gambling, and Recreation Industries.

How many employees does Soft Play have currently?

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As of October 2025, Soft Play has approximately 201 employees across 4 continents, including North AmericaEuropeAsia. Key team members include President: B. H.President: D. B.Sales Director: B. H.. Explore Soft Play's employee directory with LeadIQ.

What industry does Soft Play belong to?

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Soft Play operates in the Recreational Facilities industry.

What technology does Soft Play use?

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Soft Play's tech stack includes WP RocketOpen GraphSimpli.fiGooberCloudflare Bot ManagementAdobe Tag ManagerEWWW Image OptimizerContact Form 7.

What is Soft Play's email format?

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Soft Play's email format typically follows the pattern of FirstL@softplay.com. Find more Soft Play email formats with LeadIQ.

When was Soft Play founded?

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Soft Play was founded in 1984.
Soft Play

Soft Play

Recreational FacilitiesUnited States201-500 Employees

With over 40 years of experience and expertise, Soft Play brings the power of play to life. From soft, sculpted foam perfect for indoor applications where you need to drive foot traffic, to expansive outdoor adventure parks where you need to generate revenue, we have you covered. To date, Soft Play has installed playground equipment in more than 40,000 playgrounds located in over 60 countries. Our clients include nationally known Quick Serve Restaurants, Family Entertainment Centers, Health Clubs and Churches, so we understand the importance of your unique requirements. We are the "Architects of Play" and take a great pride in providing safe, stimulating, and active play for children of all ages and abilities.

Section iconCompany Overview

Headquarters
11515 Vanstory Dr., Suite 100 Huntersville, NC 28078, US
Phone number
SIC Code
3949 - Sporting and Athletic Goods, Not Elsewhere Classified
NAICS Code
713 - Amusement, Gambling, and Recreation Industries
Founded
1984
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Soft Play's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Soft Play's revenue is estimated to be in the range of $25M$50M

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