Modern Automation Focus Software Defined Automation is positioned as a cloud-centric provider enabling DevOps for PLCs and factory automation systems, which aligns well with manufacturing firms looking to modernize their automation infrastructure through software and cloud integration.

Expanding Software Support Recent support for Rockwell Studio 5000 and the launch of a usage analytics dashboard indicate a commitment to broadening software compatibility and enhancing platform analytics, creating opportunities to upsell advanced integration and management tools.

Recent Industry Engagement Participation in Automate 2025 and ongoing innovations in OT security demonstrate active industry presence and a drive for cutting-edge automation solutions, appealing to companies seeking secure and future-proof manufacturing technologies.

Growth Potential With a revenue range of 1 to 10 million dollars and a relatively small team, there is significant growth potential for sales teams to target mid-sized manufacturing firms aiming to scale automation capabilities with flexible, cloud-enabled software solutions.

Niche Market Opportunity Specialization in software-defined automation and edge independence offers tailored solutions for factories seeking vendor-neutral, edge-computing automation systems, providing sales prospects in industries prioritizing technology independence and operational efficiency.