Public Sector Access The company holds a Federal Supply Schedule Contract with the Department of Veterans Affairs, providing a direct procurement channel into federal healthcare. This creates an opportunity to target VA medical centers, Department of Defense clinics, and other government buyers for SoftWave TRT systems and services. Prepare a government-ready sales package and align messaging with veterans care initiatives and outcome-based purchasing.

Multispecialty Outreach SoftWave TRT is used in orthopedics, traumatology, wound care, aesthetics, and urology and is backed by over 300 published studies and ISMST recognition. Target large hospital systems, specialty clinics, and integrated networks across these domains. Build clinical champion programs, develop case studies, and offer education and onboarding programs to accelerate adoption.

Channel Partnerships Existing exclusive distribution with Cynosure in aesthetics and sexual health provides a ready channel to cross-sell to Cynosure customers. The German manufacturing partner supports quality messaging for global expansion and reliability. Explore additional distributor partnerships to access new geographies and care settings, and pursue joint marketing that leverages both brands.

Evidence-Based Selling Leverage credibility from 300+ studies and ISMST recognition to strengthen payer and hospital conversations. Develop ROI-focused sales materials, payer value dossiers, and outcomes data. Propose pilot programs with research centers or joint grants to validate results and unlock broader payer coverage.

Growth Acceleration Financial and leadership momentum signals capacity to scale. With revenue in the ten to twenty five million range, a mid-sized workforce, and strategic leadership appointments, there is bandwidth to expand a dedicated business development team and accelerate geographic reach. Use real-world deployment examples, such as clinic engagements, to fuel regional campaigns and recruitment.