Global Expansion Opportunities Sohonet has been focusing on global expansion with recent launches of ClearView Flex availability on AWS and a Chrome browser launch. These expansions indicate a growing market presence and present opportunities for sales in new geographical markets.

Partnership Advantage Sohonet has established strong partnerships within the broadcast and film industry, including organizations like the British Film Institute and the Director’s Guild Trust. Leveraging these partnerships can provide a competitive advantage and open doors for collaborative ventures and increased sales opportunities.

Innovative Product Portfolio With a series of groundbreaking product updates and acquisitions like the launch of Groups and acquisition of 5th Kind, Sohonet's innovative product portfolio offers unique solutions for media collaboration. This diversity in offerings can attract a wide range of potential clients and boost sales.

Key Personnel Appointment The recent hiring of Erik Strauss as the chief product officer showcases Sohonet's strategic focus on leadership. Building relationships with key executives like Strauss can facilitate discussions at higher organizational levels and create opportunities for enterprise-level sales engagements.

Competitive Market Position In a competitive landscape with companies like WIZZCAD and Openwave Systems, Sohonet stands out due to its revenue range and unique product offerings. Understanding and highlighting these competitive advantages can help sales teams position Sohonet effectively to win deals and expand market share.