Boutique scale As a small architectural design firm with 2-10 employees and nearly 40 years of experience, Solana Design Group presents an opportunity to upsell personalized, high-touch services to homeowners seeking bespoke design and renovation projects, including additions, renovations, and custom home design.

Residential focus Primary emphasis on custom homes, additions, and detached structures suggests targeting homeowners and small builders in the local market who need plan development, permit-ready drawings, and flexible drafting services.

Fast, permit-ready Highlight the firm’s ability to deliver permit-ready plans for renovations, additions, and accessory structures, presenting a sales angle around reducing project timelines and compliance risk for clients with urgent or phased construction needs.

Digital presence Maintain and leverage a WordPress-based site and Google Fonts API footprint to push project showcases, client testimonials, and library plans, enabling targeted content marketing and lead capture for design inquiries and consultations.

Growth opportunities Position Solana as a trusted partner for local builders and self-directed homeowners looking for design support, with potential cross-sell of drafting, plan modification, and consulting services to expand engagement beyond initial designs.