Strategic Acquisition Recent acquisition by Auric Energy in 2019 suggests integration opportunities with a broader regional footprint. Sales teams should explore cross-sell of solar solutions and bundled maintenance services to Solaroo Energy’s existing Utah and Colorado customer base, while leveraging Auric Energy’s network for joint go-to-market campaigns.

Domestic Manufacturing Solaroo emphasizes USA-made panels and parts, backed by strong warranties. This positions the company well with buyers prioritizing domestic sourcing and warranty confidence. Potential upsell: premium high-efficiency modules, extended warranties, and financing options that highlight local production.

Mid-market sweet spot With 11-50 employees and revenue in the low-to-mid multi-million range, Solaroo targets residential-to-small-commercial projects. Sales opportunities exist in scalable solar kits, service contracts, and referral programs to expand project sizes while maintaining manageable installation complexity.

Partnership history A 2017 SunPower partnership indicates openness to OEM collaborations and co-branding. Leverage this history to propose additional technology partnerships, monitoring software, and performance optimization services that align with a partner ecosystem.

Regional growth Offices in South Jordan and Centennial signal a dual-state focus in Utah and Colorado. Prioritize region-specific offerings, local incentives, and deployment-for-growth packages. Consider targeted outreach to nearby commercial developers and HOA/municipal programs seeking turnkey solar solutions.