Market Growth Sole serves gym-quality equipment to NA and international markets, suggesting strong demand from mid to large facilities. Target opportunities include hotels, corporate wellness programs, university recreation centers, and regional gym operators seeking durable equipment and reliable service.

Recurring Revenue Develop service strategies around maintenance, parts supply, and extended warranties to monetize the existing installed base and create recurring revenue streams.

Retrofits Upsell Offer retrofit and upgrade programs to modernize older units, enabling higher-margin upsells and longer equipment lifecycles.

Channel Partnerships Leverage distribution partners, sales integrators, and strategic alliances to expand reach beyond the SMB focus implied by headcount, entering broader international markets.

Premium Positioning Position Sole as a premium, durable equipment provider with decades of brand strength to win contracts from hospitality groups, fitness chains, corporate campuses, and other high-end buyers.