Expansion & Growth SOLID Surface Care is a national leader with recent executive hires and ownership changes signaling growth and expanding hospitality-focused opportunities. Leverage ongoing leadership updates and the equity ownership program to position solutions to larger facility portfolios and multi-site healthcare, hotel, and corporate campuses.

Hospitality Focus New EVP for Hospitality Growth Strategy and active events in 2026 indicate a strategic push into hospitality markets. Target hotel chains, convention centers, and large venue operators with surface restoration, high-performance coatings, and odor neutralization services to improve guest experience and longevity.

Surface Portfolio End-to-end capabilities across hard and soft surfaces plus coatings position SOLID to win integrated facility contracts. Market to property management firms and AEC developers requiring single-source maintenance for stone, terrazzo, wood, carpet, and upholstery with protection programs.

Financial Leverage Revenue scale and equity ownership program present upsell and retention opportunities for large accounts through performance-based contracts, workforce training, and long-term service agreements. Propose value-based pricing tied to surface life extension and total cost of ownership reductions.

Technology & Partnerships Existing tech stack supports streamlined procurement, service delivery, and client support. Position SOLID as a tech-enabled partner for facilities teams, offering transparent dashboards, service level visibility, and potential integrations with client CMMS or ERP to drive recurring revenue and multi-site contracts.