Niche Athlete Focus SolRx targets high-intensity water and endurance athletes with pharmaceutical-grade sunscreen, indicating a strong user persona for B2B outreach to sports teams, event organizers, training facilities, and athletic sponsors seeking premium sun protection.

Global Distribution With distribution in over 18 countries and offices in Atlanta, there are opportunities to leverage international markets by partnering with distributors, retailers, and e-commerce platforms to expand reach in outdoor and sports retail channels.

Brand Protection Trademarked products WaterBlock and Invizinc suggest value in co-branding, private labeling, or sponsorship collaborations with outdoor events, swim clubs, triathlons, and sports retailers seeking branded sun protection solutions.

Digital Commerce Existing tech stack (Shopify, WooCommerce, AdRoll, Mailchimp, WordPress) enables targeted digital campaigns, retargeting, and email nurturing—ideal for lead generation from athletes, gyms, running clubs, and hydration/wellness retailers.

Financially Lean Revenue under $1M and a small team present an opportunity to propose scalable partnerships, distributor agreements, or white-label deals that minimize overhead while accelerating revenue through channel partnerships.