Innovation in Training Somero's development of immersive VR training applications indicates a commitment to leveraging advanced technology to enhance customer support and training, opening opportunities to offer complementary VR solutions or integration services to clients seeking innovative training methods.

Market Expansion With products marketed across Europe, Middle East, Africa, Latin America, and Asia, there is a strong potential to pursue new regional partnerships or localized sales strategies to further penetrate emerging markets.

Product Portfolio Growth The launch of new equipment such as the Laser Screed, S-22EZ, and Broom & Cure suggests ongoing innovation and product diversification, providing avenues to upsell or cross-sell complementary machinery to existing clients.

Leadership Changes The recent retirement of key executive leadership, such as President Jack Cooney, presents an opportunity to establish relationships with new decision-makers and demonstrate stability and continued innovation in your sales approach.

Technological Focus Somero's use of advanced tech stacks and strategic partnerships indicates a forward-looking approach, suggesting potential for offering additional high-tech solutions, digital services, or maintenance packages to improve equipment efficiency and adoption.