Luxury Tenant Network Somerset Collection is a premier luxury retail hub in Michigan with high-end brands such as Neiman Marcus, Nordstrom, Saks Fifth Avenue, Gucci, Louis Vuitton, Tiffany & Co., and Burberry. This presents an opportunity to cross-promote premium brands, host exclusive events, and create co-branded experiences to attract affluent shoppers and drive premium brand collaborations.

Experiential Partnerships Recent initiatives include collaborations with Detroit Historical Society and community-focused programs like Season of Giving, Books + Folk, and Santa Shoebox. Sales opportunities exist in experiential marketing, charity-driven campaigns, and events that attract foot traffic while aligning with social impact storytelling.

ESG and Community Somerset Collection published an ESG report and engages in community partnerships. Prospects include offering sustainability-themed pop-ups, eco-friendly product showcases, and impact-driven sponsorships that resonate with brands prioritizing responsible retail and shopper conscious behavior.

Personal Stylist Appeal The mall launched a Personal Stylist program years ago to ease shopping stress. This indicates a readiness to expand personalized services, concierge experiences, VIP shopping events, and targeted outreach to high-spending segments that value curated styling and premium service.

LocalCharitable Angle Active involvement with local charities and toy drives signals affinity for community causes. There is potential to monetize this by offering charity-driven promotions, branded fundraising events, and sponsorship packages that align retailers with philanthropic initiatives to boost attendance and brand affinity.