Strong regional focus Position opportunities around expanding Texas and regional service needs, including adjacent states like New Mexico, by offering scalable litigation support, case management partnerships, and targeted marketing to personal injury and commercial litigation segments.

Experience credibility Leverage the firm’s long-standing 85+ years of combined experience and top-tier recognitions to approach prospects seeking proven trial capabilities, ethical representation, and robust expert networks for high-stakes personal injury cases.

Top-tier rankings Highlight ongoing Best Law Firms and Top Young Attorneys recognitions to differentiate in competitive bids, offering co-counsel arrangements, referral partnerships, or joint marketing to law firms seeking reputable co-advocates.

Tech-enabled practice Explore sales angles around technology-enabled casework and client service using Google Cloud, maps, and web tools to propose efficiency improvements, secure data handling, and enhanced client communication for firms or departments needing modernization.

Growth opportunities Target opportunities for expansion of services in car accidents, workplace injuries, and wrongful death claims with potential for strategic partnerships, alternative fee arrangements, and scalable staffing solutions to handle rising demand and complex dockets.