Niche Market Focus SommSelect specializes in curated, high-quality wines from sustainable and family-owned producers, appealing to discerning customers seeking distinguished products with compelling stories, which presents opportunities to upsell exclusive or limited-edition wine selections.

Customer Engagement Strategies The company's use of personalized services such as Monthly Clubs, Concierge Services, and an extensive Wine Shop indicates a strong focus on building repeat business; sales efforts can target enhancing subscription offerings or personalized recommendations.

Digital Infrastructure With a robust tech stack including Google Cloud CDN, Cloudflare, and customer engagement platforms like Zendesk and Attentive, SommSelect is well-positioned to leverage data-driven marketing and targeted outreach to expand its customer base.

Growth Potential Operating in a growing premium online wine retail market with revenues between 1M and 10M, there are opportunities to scale through expanded marketing campaigns, strategic partnerships, or new region targeting to increase market share.

Leadership & Vision The appointment of a new CEO in 2019 suggests ongoing strategic development; engaging with leadership initiatives and understanding future plans could unlock opportunities for tailored sales approaches aligned with company growth directions.