Patient Engagement Expansion Sona MedSpa's focus on patient-centric care and comprehensive skin health services indicates opportunities to introduce advanced patient management and engagement solutions that enhance customer loyalty and streamline appointment scheduling.

Tech Integration Opportunities With a tech stack that includes Shopify, Microsoft 365, and Envoy, there is potential to offer integrated digital marketing tools, telehealth enhancements, or CRM systems that improve operational efficiency and boost patient outreach.

Community Partnership Potential Having partnered with the American Academy of Dermatology for skin cancer awareness initiatives, Sona MedSpa demonstrates a commitment to community health, creating openings to collaborate on health education platforms and marketing campaigns.

Market Positioning Operating in a competitive landscape with companies like Ideal Image and LaserAway, Sona MedSpa can benefit from tailored marketing solutions that highlight its unique patient-focused approach to differentiate itself and attract more clients.

Financial Growth Opportunities With annual revenues estimated between 50M and 100M, there is significant scope for sales of scalable equipment, technology upgrades, or expansion services that support revenue growth and new location development.