Strategic asset sale Credible leadership change with ON Capital acquiring Sonex assets including Sonex Aerospace and AeroConversions lines signals a potential for cross-sell of spare parts, service plans, and support packages to a new ownership structure and customer base.

Expansion opportunities Recent and ongoing product lines for experimental aircraft (Sonex, Waiex, Onex, Xenos) plus AeroVee engine kits create cross-sell potential to aviation enthusiasts and builders, especially given their diversified kit ecosystem and accessories.

Event-driven engagement Active participation in EAA AirVenture Oshkosh and product showcases indicate timing windows to engage builders and pilots, offering upgrades, cooling kits, tail kits, dual-stick retrofits, and educational programs.

Financing and payment Existing e-commerce infrastructure (WooCommerce, AfterPay, MAilchimp) and a revenue range of $1M-$10M suggest a ready pathway for sales enablement campaigns, financing options, and installment plans to boost kit and accessory purchases.

Customer segmentation Small team size (2-10 employees) implies a lean, founder-led account management approach; focus on high-touch support, training packages, and community-building initiatives to drive repeat orders of parts, upgrades, and educational content.