Expanding Market Presence Soni operates across 23 US markets, indicating a broad geographic footprint with opportunities to tailor and expand staffing solutions to diverse regional industries and enterprise clients.

Technology-Driven Approach Utilizing a modern tech stack including cloud management, analytics, and web frameworks positions Soni as a forward-thinking staffing partner, appealing to clients seeking innovative talent management and digital integration.

Growth in Revenue Segments Despite recent financial investigation concerns, Soni's revenue between $100 million and $250 million and strong industry presence suggest ample opportunity to upsell advanced staffing services, especially in niche segments like powersports and luxury dealerships.

Industry Disruption and Innovation Soni's disruption in the human capital management space and its human-centric approach can be leveraged to attract clients looking for personalized, human-touch staffing solutions amid evolving market demands.

Potential for Strategic Partnerships Given the competitive landscape and technological focus, forming partnerships with allied industries or expanding into sectors driven by staffing demand such as automotive or tech firms could provide significant business development opportunities.