Unique Offering SONO Wipes combines transducer testing in a state‑of‑the‑art California facility with an EPA‑approved proprietary disinfectant wipe that kills 44+ pathogens and is safe on cables, lenses and touch screens, reducing the need for gloves and potential equipment damage.

ROI and Safety The product claims to prevent damage to equipment and save thousands in repair costs while being safe to handle, enabling a strong ROI case to ultrasound departments and radiology procurement teams.

Infection Control Demand With efficacy against MRSA, HIV, Staph and influenza, the solution aligns with hospital infection prevention priorities, presenting opportunities with hospitals, clinics and healthcare systems focused on instrument hygiene.

Growth Channels As a small company with scalable product advantages, there is potential to expand through distributors or direct hospital partnerships, offering a bundled testing and disinfection solution to ultrasound labs.

Competitive Positioning Brand positioning as The Sonographers' Choice and a single‑product ultrasound hygiene solution differentiates from broader disinfectant brands, enabling focused BD outreach to ultrasound departments and procurement teams.