Expanding Market Presence The recent merger between Sooper and Tul indicates an expanding footprint across Latin America, creating more cross-border sales opportunities and a broader customer base in the construction materials sector.

Diverse Customer Reach Sooper's platform connects a wide range of stakeholders including retailers, suppliers, and manufacturers, presenting numerous opportunities for targeted sales strategies tailored to different business segments.

Digital Engagement Tools With a tech stack including WhatsApp Business and MoEngage, Sooper emphasizes digital communication and engagement, opening avenues for sales outreach through these channels and personalized marketing campaigns.

Financial Solutions Offering The company's integration of financial solutions into its platform suggests potential for upselling financial products, credit services, or payment solutions to existing clients for increased revenue streams.

Growth and Scaling Sooper's recent developments and focus on disrupting a fragmented market indicate strong growth prospects, ideal for developing strategic partnerships and scalable sales initiatives to capitalize on market disruption.