Eco-friendly value Target mid-market event planners and corporate gifting programs with SugarPlum and Simply Baked lines, emphasizing eco friendly, stylish disposable tableware and bakeware that aligns with sustainability goals and cost-conscious purchasing.

Gift & party expansion Leverage SugarPlum and Simply Serv’d to pursue partnerships with party retailers and cocktail/stocking stuffer channels, offering value-driven products for birthdays, weddings, and seasonal gatherings.

Made in USA leverage Highlight Maple Leaf at Home as customizable premium serveware made in the USA to win domestic sourcing requests, corporate gifts, and hospitality clients seeking locally produced, engravable items.

Brand portfolio cross-sell Cross-sell across the five brands to existing customers, offering bundled solutions for full tablescape needs—from elegant paperware to reusable cutlery and glassware to enhance average order value.

Digital & commerce readiness Capitalize on available tech stack and e commerce integrations (AfterPay, AWS, marketing tags) to enable easy online purchasing, B2B portals, and targeted ads to retailers and hospitality buyers seeking reliable, stylish tableware.