Affordable formats Expand retail availability by offering Soreen products in value formats such as the £1.99 PMP Lunchbox Loaves and other budget-friendly skus to UK retailers and discounters, appealing to price-conscious shoppers.

Brand partnerships Leverage collaborations like Wordplay with Susie Dent and media agency support to create co-branded campaigns or limited-time promotions that drive trial and boost visibility in-store and online.

Seasonal launches Capitalize on limited-edition mini loaves and seasonal variants (Halloween and Christmas) to create retailer-led campaigns, shelf differentiation, and impulse buys across multiple channels.

Health and vegan positioning Highlight vegan soft-bake Lift Bars with lower calorie counts and added nutrients as a healthy-snack option, targeting health-conscious segments and mainstream retailers expanding plant-based categories.

Growth through expansion With a growing product line and mid-size company size, pursue new retail partnerships and wholesale channels beyond current major UK retailers to accelerate revenue growth and diversify distribution.